At Wild Fable, we respect the privacy of our users and are committed to protecting it. This Privacy Policy explains how we collect, use, and disclose information from you when you access or use our website, wildfable.to (the “Site”). Please read this Privacy Policy carefully.
Information We Collect
We collect information about you directly from you and automatically through your use of our Site.
Information You Provide to Us
We collect information you provide directly to us, such as when you create an account, participate in surveys, contests, or promotions, make a purchase, communicate with us via third party social media sites, request customer support, or otherwise communicate with us. This information may include:
- Contact data, such as your first and last name, email and postal addresses, and phone number.
- Account data, such as your username and password that you set to establish an account with us.
- Demographics, such as your gender, age, country, and preferred language.
- Payment data, such as your payment card type, expiration date, and billing information when you make a purchase.
- Profile data, such as your username, profile photo, and biography if you create a public profile on our Site.
- User content, such as photos, comments, articles, reviews, feedback, and other content you submit.
- Marketing preferences, such as your preferences for receiving our marketing communications and newsletters.
- Correspondence, such as information you provide when you contact us with questions, feedback, or customer support requests.
Information We Collect Automatically
We also collect information about you automatically when you access or use our Site or transact business with us. This information may include:
- Usage data, such as information about how you use our Site and interact with us, including pages or content you view, websites you visit before and after visiting our Site, clicks, streams, searches, purchase history, and other actions on our Site.
- Device data, such as your device type, operating system version, device identifier, browser type, IP address, language settings, and other unique device identifiers.
- Location data, such as your device’s GPS signal, WiFi signal, and similar sources that may convey information about the location of your device.
- Online identifiers, including cookie identifiers, mobile ad identifiers, and similar technologies that collect information about your online activities over time and across websites.
How We Use Your Information
We use your information for the following purposes:
- Provide, operate, and improve our Site and services, such as to enable features, analyze usage, personalize content and advertisements, prevent fraud, comply with legal requirements, and keep our Site safe and secure.
- Send you communications, including by email, postal mail, social media, and other channels you request or consent to receive, such as operational messages, product updates, order and shipping confirmations, security alerts, support responses, newsletters, surveys, marketing messages, and special offers.
- Process and complete your orders and payments, fulfill subscription services, ship products, provide customer service, and process returns.
- Respond to your requests, questions, feedback, claims, or disputes.
- Provide personalized content and advertising tailored to you.
- Detect, investigate, and prevent fraudulent transactions and other illegal activities.
- Protect the rights, safety, and security of you, Wild Fable, and others.
- Comply with our legal and regulatory responsibilities.
- Carry out any other purpose described to you at the time the information was collected or that is authorized by applicable law.
How We Share Your Information
We do not sell or rent your personal information to third parties. We share your information as follows:
- With service providers. We share your information with third party companies and individuals we hire to perform services on our behalf, such as payment processing, order fulfillment, shipping, marketing, analytics, customer service, fraud prevention, legal services, and more. These service providers are only provided with access to the information needed to perform the services for us. They are required to keep your personal information confidential and secure and are prohibited from using it for any other purpose.
- Within our corporate group. We share your information with our parent, subsidiaries, and affiliates, to operate our business and deliver services. Access to your information is limited to personnel who need to know the information to carry out their responsibilities.
- With business transferees. We may share your information with another business entity if we plan to merge with or be acquired by that business, or restructure, reorganize, dissolve, or sell some or all our assets. In such event, we will require the business entity to follow this Privacy Policy with respect to your information.
- To comply with law. We may disclose your information if required to do so by law, regulation, subpoena, court order, or other legal process or requirement. This includes sharing your information with law enforcement officials, government authorities, or third parties if necessary to: comply with national security or law enforcement requirements; enforce our Terms of Use or other agreements; protect the safety, rights, property, or security of Wild Fable, our services, any third party, or the public in general; or detect, prevent, or otherwise address fraud, security, violations of our policies or Terms of Use, or other illegal or harmful activity.
- With your consent. We may share information about you with third parties when we have your consent to do so.
Legal Bases for Processing Personal Information
We rely on the following legal bases to process your personal information, subject to applicable laws:
- Performance of a contract. We process your personal information to take steps necessary to enter into a contract with you, perform under our contracts with you, and provide the services you request from us.
- Legitimate interests. We process your personal information for our legitimate interests and those of third parties, while applying appropriate safeguards that protect your privacy. This means we process your personal information for things like: providing, customizing and improving our Site and services; marketing and advertising to you across devices; detecting, preventing and addressing technical issues and abuse; analyzing and improving our business; protecting our rights and property; and legal compliance.
- Consent. In some cases, we process your personal information based on the consent you expressly grant to us at the time we collect such information or for a specific purpose. Where consent is required by law, your consent must be freely given, informed, specific, unambiguous and indicate your wishes by statement or clear affirmative action.
- Legal obligations. We process your personal information when necessary to comply with a legal obligation, such as detecting, preventing and reporting fraud and crime.
- Vital Interests. We may process your personal information when necessary to protect your vital interests or those of another person.
Online Analytics
We use third party web analytics services on our Site, such as those of Google Analytics, to help analyze how users use the Site, including by noting your IP address and information about your browser, device, and operating system. The service provider will use this information in aggregate form to analyze Site usage, system and connection performance, Site enhancement efforts, and to provide security and maintenance services.
The analytics provider’s ability to use and share information collected by analytics about your visits to this Site is restricted by their terms of use and privacy policy. You can prevent Google Analytics from recognizing you on return visits by disabling cookies.
Online Advertising
Third Party Ad Networks. We participate in online advertising networks administered by third party advertising companies which display relevant advertisements to you when you visit our Site or third party sites on which they advertise. Through cookie identifiers, ad networks we work with may collect information about your activities over time and across sites to measure and analyze ad performance, deliver more relevant messaging, and for ad reporting, attribution and fraud prevention.
Behavioral Advertising. Third parties may engage in targeted advertising by presenting you with ads tailored to your interests based on your activities over time and across sites, commonly known as behavioral advertising. This is accomplished using the following methods:
- On our Site – We allow third party ad networks we work with to collect information about your use of our Site over time using tracking technologies. The ad network may present you with retargeting ads based on your prior activity on our Site when you later visit other sites in their network. This allows the ad network to serve you with ads tailored to your inferred interests based on your prior browsing on our Site.
- On third party sites – The ad networks we work with may display interest-based Wild Fable ads to you when you visit third party sites if you have previously visited our Site. This allows the ad network to tailor ads for products and services that may be of interest to you based on your browsing on our Site.
Your Choices. The use of cookies and targeted advertising is standard on most major websites. However, you can choose to opt out of receiving interest-based advertising on your browser or mobile device by the AdChoices link in any ad by these ad networks. You may also generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website. Please note you will continue to receive generic, non-personalized ads even if you opt-out.
Do Not Track Settings
Some Internet browsers include the ability for users to transmit “Do Not Track” signals to websites. Our Site does not respond to “Do Not Track” signals at this time. To learn more about “Do Not Track” signals, please visit https://allaboutdnt.com.
Third Party Websites and Services
Our Site contains links to other websites for your information and convenience, and you may be directed to third party websites through interactive advertisements and content players. These third party websites are outside our control and not covered by this Privacy Policy. We encourage you to review the privacy policies posted on these (and all) sites you visit. We are not responsible for the privacy practices or content of third party websites.
When you access third party services through our Site, such as Facebook, Twitter, Instagram, TikTok, YouTube, LinkedIn or other third party sites or platforms, you are sharing information with them and no longer on our Site. Your use of these services is subject to the third party’s privacy practices, terms of use, and permissions you have set with those third parties, and Wild Fable has no control over how third parties use such information. You should review their privacy policies and practices before sharing information with them.
Data Security
While no services are completely secure, Wild Fable takes reasonable precautions to protect your information. We employ administrative, technical, and physical safeguards designed to comply with relevant laws and regulations, and protect your data from unauthorized access, disclosure, change or destruction. However, no security measures can be 100% effective and we cannot guarantee absolute security of your information.
Children’s Privacy
Wild Fable does not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us as provided under Contact Us below.
Privacy Rights for California Residents
If you are a California resident, you have the right to:
- Request to know which categories of personal information we collect, use, or disclose about you in the preceding 12 months; the categories of sources of that information; the purposes for collecting or selling it; and the categories of third parties with whom we share it.
- Request a copy of the specific pieces of personal information we have collected about you in the preceding 12 months.
- Request deletion of personal information we collect from you, subject to certain exceptions allowed under the law.
- Opt-out of sales. Wild Fable does NOT sell your personal information.
- Not receive discriminatory treatment for exercising your CCPA rights. You have the right not to receive discriminatory treatment by Wild Fable for the exercise of the privacy rights conferred by the CCPA.
To exercise any of these rights, contact us as provided under Contact Us below. You may designate an authorized agent to make these requests on your behalf by providing the agent with power of attorney pursuant to the California Probate Code.
We will verify requests by matching information provided to information we have on file about you, which may include requiring you to log into your account if you have one. If you have a password protected account with us, we will require you to verify your account and provide the password before processing your request.
In the preceding 12 months, we have collected the categories of personal information described in Information We Collect above from the sources described. We collect and use this information for the purposes described in How We Use Your Information above. We have not sold your information in the preceding 12 months.
Privacy Rights for Nevada Residents
If you are a Nevada resident, you have the right to request to be placed on our internal “do not sell” list at any time by contacting us as provided below. We do not engage in sales of your information as the term “sale” is traditionally understood. However, to the extent the term “sale” under Nevada law is interpreted more broadly to include advertising technology activities like those described in Online Advertising above, you still have the right to submit this request. Upon receiving such a request, we will refrain from targeted advertising, analytics about your interactions with our ads, and sharing with third parties for advertising for their products and services, as required by law.
Retention of Personal Information
We retain personal information as long as reasonably necessary to provide you services, to comply with applicable law, resolve disputes, enforce our agreements, detect and prevent fraud, technical issues and illegal activity, and fulfill the purposes described in this policy.
All information provided to us is stored on secure servers located in the United States. Where required by applicable law, if we transfer your information to third parties, we will transfer it to a country that provides an adequate level of legal protection of your information.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time as we deem necessary in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have consented to any privacy policy changes by using our Site after we post a revised Privacy Policy.
Contact Us
If you have any questions about our Privacy Policy or information practices, you may contact our Data Protection Officer at:
Email: [email protected]
Phone: (800) 555-2368
Postal Address:
Wild Fable Privacy Office
123 Fable Lane
Fairyland, CA 94123
Complaints
If you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority or Wild Fable’s lead supervisory authority, the State of California. You can find their contact details here: https://oag.ca.gov/privacy/ccpa
